Project ~ Brett Allen Studio Rental

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Brett Allen Studio Rental

We had the priviledge of working with Brett Allen to add a new face to his vintage guitar rental service. For over 35 years, Brett has been the leading vintage guitar, amp, and effects rental connection for the all the major Los Angeles recording studios. He provides vintage guitars and equipment for film production, video shoots, and private home studios. He also offers repairs for gear, along with intonation and set up services for vintage guitars.

We designed a logo based on one of his guitars that had ornate f-shaped sound holes. To update Brett’s branding we chose a rocker/vintage/grunge style for backgrounds and a pairing of an ornate stylized script font with a more handwritten rock style font for a vintage and modern look. Brett needed a shopping cart on his site to display his extensive collection of vintage gear, but also needed the purpose of his cart to be for users to request quotes. So we converted his shopping cart to a rental quote system and tied it to a form for people to enter pre-rental information.

Brett wanted to extend his branding to social media, so we created headers for Instagram, Facebook, Linkedin, and Pinterest. We set up Pinterest boards and pins to help drive traffic to Brett’s website.  We also created a testimonial questionnaire which his existing clients were very responsive to. In addition, we designed a blog and an email newsletter popup so Brett could start growing his email marketing list.

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