Project ~ Gina Paris e-Design
Gina Paris e-Design
The Gina Paris’s e-Design website was an exciting project to work on. Gina was a previous client of ours. It was nice to have the opportunity to work with her again. For her first project, we created branding and a website to showcase her interior design services. It can be viewed on “Our Work” page under Gina Paris Design.
When Gina contacted us for this new project, she wanted to expand her brand. In addition, she wanted to reach a different target market with different needs. Above all, she wanted to help people who have a DIY mindset, but need the help of an experienced professional interior designer. Therefore, she chose to offer e-design services. She would provide individual and packaged interior design services that include collaboration and support through an online experience.
The New Project
For this new project, we had the pleasure of working with Gina to create a new brand. In addition, she needed to keep some common elements with her existing branding . Also, she needed to find a way to translate those skills to an online space. Therefore, this new project provided the perfect opportunity to bring her interior design skills into the e-Design realm. To clarify, she needed to re-design her existing services in a creative way to meet the needs of a virtual client. In conclusion, Gina’s new e-Design website would provide the platform for people to work with Gina, a professional interior designer, virtually online.
For Gina’s new e-design branding, we designed a monogram logo using the same enso symbol concept we did for Gina Paris Design as a foundation, and added a watercolor element to create continuity between both brands.
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